(Sponsored) BusinessMeritBoard.com™ Press Release:
Based on a head-to-head comparison against two of the top well-known tile and flooring retailers in Northwest Georgia, Tile Factory Direct earns Best Tile Selection & Showroom in Northwest, GA for 2025—standing out for its massive 50,000 sq ft showroom, hands-on design displays, knowledgeable staff and 200+ five-star Google reviews.
The evaluation focused on five key areas:
✔ Service & Offerings – depth, quality, and presentation of tile products
✔ Value & Pricing – competitive pricing and overall value
Here’s how Tile Factory Direct stacked up — and why it came out on top.
Ratings Summary Table
| Showroom | Customer Satisfaction | Service & Offerings | Value & Pricing | Online Presence & Credibility | Responsiveness & Community Engagement | Average Score |
| Tile Factory Direct | 5.0 | 5.0 | 5.0 | 4.0 | 4.0 | 4.8 |
| Floor & Decor – Kennesaw | 4.2 | 4.2 | 3.8 | 4.5 | 3.8 | 4.1 |
| Dalton Wholesale Floors | 4.0 | 4.0 | 4.0 | 3.5 | 3.5 | 3.8 |
Customer Satisfaction
How it was scored
What real customers and clients are saying—based on reviews, testimonials, and public sentiment.
Winner: Tile Factory Direct (5.0/5)
Customers rave about the knowledgeable staff and personalized assistance. One review highlighted, “Ryan was very knowledgeable and helped us. We will definitely return and recommend to anyone needing tile.” Another shared, “Great selection and the kindest service! Their mock showers helped us to visualize the final product!” Tile Factory Direct currently has 200+ five-star reviews on Google.
Dalton Wholesale Floors (4.0/5)
Offers a variety of flooring products, but reviews indicate inconsistent service experiences and occasional issues with product availability.
Floor & Decor – Kennesaw (4.2/5)
Large selection and showroom, yet customer service varies depending on staff and location.
Service & Offerings
How it was scored
We evaluate the quality, consistency, and uniqueness of the business’s core products or services.
Winner: Tile Factory Direct (5.0/5)
Tile Factory Direct features a 50,000 sq ft showroom offering a large in-stock selection of both imported and discounted porcelain tile, tools and accessories. The showroom includes mock shower setups and design displays to help customers visualize their projects.
“We shopped tile stores in Chattanooga and Kennesaw, but this store had the best selection of tile we saw out of anywhere. The staff was so kind, so helpful and made a stressful process so much easier. So glad we found this store. We will definitely use them for all future tile needs!” – Logan Henry (Google Review)
Dalton Wholesale Floors (4.0/5)
Provides flooring and some design tools, but selection and hands-on displays are more limited.
Floor & Decor – Kennesaw (4.2/5)
Broad product range, though service levels and guidance can vary.
Value & Pricing
How it was scored
We compare pricing structures to value delivered, factoring in market competitiveness and customer expectations.
Winner: Tile Factory Direct (5.0/5)
Tile Factory offers competitive pricing without compromising quality. One customer said, “We found their prices to be very competitive and the quality very good.”
Dalton Wholesale Floors (4.0/5)
Pricing is fair, but some products are higher-priced than local competitors.
Floor & Decor – Kennesaw (3.8/5)
Variety of products at different price points, but certain items cost more than at specialized local showrooms.
Online Presence & Credibility
How it was scored
We assess the strength and trustworthiness of a business’s digital footprint—including websites, listings and branding.
Floor & Decor – Kennesaw (4.5/5)
Offers a comprehensive online catalog and inventory check system, allowing customers to shop and compare products online.
Tile Factory Direct (4.0/5)
Maintains a strong digital presence with a user-friendly website and active social media, regularly sharing design ideas and tips on their blog. Customers can browse the catalog and compare products online, though online checkout is not currently available.
Dalton Wholesale Floors (3.5/5)
The website has a somewhat clunky design. Unlike Tile Factory Direct, browsing tile options is less intuitive, and the site provides fewer tile-focused resources and content.
Responsiveness & Community Engagement
How it was scored
We consider how actively the business engages with customers, responds to feedback and participates in its local or digital community.
Tile Factory Direct (4.0/5)
Staff are consistently described in reviews as helpful, knowledgeable, and responsive when assisting customers with product selection and questions.
Dalton Wholesale Floors (3.5/5)
Offers customer support, but reviews indicate occasional delays in communication.
Floor & Decor – Kennesaw (3.8/5)
Customer interactions are generally positive, though service consistency can vary by location.
Bottom Line
Northwest Georgia has a variety of flooring retailers, but Tile Factory Direct stands out for its large showroom, extensive in-stock selection, and knowledgeable staff. With over 200+ five-star reviews and consistent praise across all criteria, it earns the BusinessMeritBoard™ 2025 award for Best Tile Selection & Showroom in Northwest Georgia. Family-owned since 1998, the Dewberry family provides a wide selection of first-quality, globally sourced tile for bathroom, kitchen and outdoor projects.
Why Choose Tile Factory Direct
- Wholesale Pricing – Access high-quality tiles without dealer restrictions.
- Large Inventory – Convenient, in-stock products with hands-on displays.
- Tile Specialists – Personalized assistance and expert advice.
- Tools & Supplies – Everything needed for any tile project or occasion.
Visit Tile Factory Direct
Visitors can explore Tile Factory Direct’s expansive 50,000 sqft showroom, conveniently located on I-75 in Adairsville, Georgia (Exit 306) or on the web at tilefactory.com.
